Dr. Vicky O’Rourke (Ed.D.) is a Senior Lecturer in Research Development at the Faculty of Business, ATU Donegal. Vicky is Joint Programme Director of a unique cross border Masters programme delivered in conjunction with the University of Ulster, the MSc in Leadership and Innovation in the Public Sector.

Vicky received her Doctorate from Queen’s University, Belfast. Her doctoral work focused on the development of advertising literacy in children. Her research focuses on areas including marketing innovations, marketing ethics, and advertising literacy. Vicky works with small to medium enterprises on a consultancy basis, predominately in the areas of marketing research, marketing planning and innovation processes.